GoPro is a great example of a product that optimized marketing to a niche market to grow their business. Cameras aren't a new product but by targeting adventurers, athletics, and young travelers, GoPro stood out from their competitors. Once they had established a strong market share in their niche demographic, they expanded their business growth strategy to attract everyday tourists and vacationers.
Maximizing your business growth strategy in a poor economy doesn't need to mean increasing expenses. If anything, making due with less can help catapult your business to the next level. By freeing up personnel to perform their jobs with automation, funneling marketing towards your ideal customer, and teaming with other businesses, your business can grow even in a poor marketplace.