How Synerion uses Google Export to enter into new markets

Synerion is a Canadian developer of workforce management and employee time and attendance tracking software that has used Google to help it expand its business into the United States. Paolo Gilfillan, director of sales and marketing for North America with Synerion, said the company was ready to enter new markets.

“We’ve had tremendous success in Canada with a great story to tell and a lot of great customer examples and experiences,” said Gilfillan. “But we felt like to take the next step from a growth perspective, export was one of our lead strategies.”


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